Banner

Veterans of logistics, e-commerce, and marketplace


Meet the Founders

List

CEO
Entrepreneur &amp; Investor with deep expertise in last-mile logistics—founder of Skipcart, which scaled to millions of deliveries, raised $22M, and exited to 7‑Eleven in 2021. Currently owner of an angel investment group and chairman of a company that transforms SMEs into employee-owned businesses.

Ben Jones 

COO
Serial Entrepreneur. Former CEO of Bacu +$9 MM raised. Rappi Founding Team a $5Bn Unicorn with presence in 300 cities of Latam and 15M+ Monthly deliveries. Rocket Internet Founder in LATAM, Europe and Southeast Asia. Country Manager Daraz (Exit to Alibaba). Co-founder EquityX.

Matteo Albarracin

CRO 
Winner of Ireland's Best Young Entrepreneur -Start-up 2018. +$8M Raised. Founder of  VROMO. VP at Lunchbox. Extensive experience in Sales, funding, scaling startups, and executing strategic partnerships. Exit VROMO to Inspire Brands.

Alan Hickey

JENNi

Business Plan: Jenni – Decentralized Commerce Network
Connecting Online Demand to Local Inventory for Faster Delivery or Bridging Online Demand with Local Inventory for Instant Fulfillment

Table of Contents
Executive Summary
Company Description
Market Analysis
Organization and Management
Service or Product Line
Marketing and Sales Strategy
Business Model
Competitive Analysis
Competitive Advantage & Moat
Operational Execution
Sustainability Strategy
Legal & Compliance Considerations
Partnership Strategy
Financial Projections
Execution Roadmap
Example Use Cases
Risks & Mitigations
Vision
Appendix

1. Executive Summary
Jenni is a Decentralized Commerce Network revolutionizing e-commerce fulfillment by connecting major retailers, manufacturer brands, and e-commerce platforms with local store inventories. By leveraging real-time inventory data and dynamic order routing, Jenni enables same-day and on-demand delivery and seamless customer experiences, transforming local stores into instant fulfillment centers.
Key Highlights:
Vision: Bridge online demand with local supply to enhance speed and efficiency in e-commerce.
Market Opportunity: Tap into the $5 trillion e-commerce market, targeting same-day fulfillment to unlock billions in new sales.
Business Model: Revenue through transaction fees, subscription tiers, delivery 
Competitive Edge: Proprietary data, network effects, brand trust, and robust courier partnerships.
Execution Roadmap: Pilot in a single region, expand to national retailers and Shopify, then scale globally.

2. Company Description
Jenni redefines e-commerce fulfillment by creating a decentralized infrastructure that orchestrates online demand with local inventory from nationally recognized retailers. Traditional e-commerce relies on distant warehouses, or from 3rd party sellers and overseas suppliers, which cause long shipping times, higher costs, and frequent stockouts. By leveraging nearby stock in local stores, Jenni eliminates these inefficiencies, enabling faster delivery, reducing shipping costs, and expanding product availability—all while maintaining a seamless shopping experience for customers
Mission Statement: To redefine e-commerce fulfillment by seamlessly integrating local store inventories with online demand, ensuring swift, reliable, and sustainable delivery experiences.





